A lead product designer who turns broad goals into products that move metrics.
A lead product designer who turns broad goals into products that move metrics.
I've spent 8+ years in fintech, consumer, and media. I use behavioural psychology to find where users stall, then fix it, at Playlog that meant 25% less onboarding drop-off and 30% more first-time event creation, en route to 500K+ assets.
UI/UX Lead designer
RECEPTIVE Inc.
2025 -
Present
Lead Product designer
Playlog
group inc.
2021 - 2026
UX/UI & Brand
Marketing Designer
XTM Inc.
2018 - 2021
design consultant
Switch grocery
2019 - 2021
Visual designer
Orange gate
2017 - 2018
Trusted by startups & growing teams
From MVP to full-scale launch—leading UX across app + web for 100K+ memories shared.
Trusted by startups & growing teams
From MVP to full-scale launch—leading UX across app + web for 100K+ memories shared.
One of the best designers I’ve ever worked with. The founder – designer relationship is so important and she was brilliant at understanding…Her designs changed the game for our company and generated revenue which I 100% credit her for…
Neha C.
Co-founder | CFO at SwitchGrocery
One of the best designers I’ve ever worked with. The founder – designer relationship is so important and she was brilliant at understanding…Her designs changed the game for our company and generated revenue which I 100% credit her for…
Neha C.
Co-founder | CFO at SwitchGrocery
Cross-Functional Leadership
10+ happy clients
20+ projects completed
8+ years of experiences
Trusted by many
20+ projects completed
8+ years of experiences
Cross-Functional Leadership
Happy clients
Trusted by many
Recommendations
What the people I've worked with say
Recommendations
What the people I've worked with say
Recommendations
What the people I've worked with say
Working with Keerththana as our Lead UX/UI Designer has been an incredible experience. She brought not only exceptional design talent, but also strong communication skills and an ability to collaborate seamlessly across product and engineering. From early wireframes and user flows through to polished, production-ready designs, Keerththana consistently delivered beautiful, thoughtful, and detailed work that elevated our product. She has a unique ability to translate broad product goals into intuitive user experiences, ensuring that every design decision was backed by both creativity and clarity. Beyond her craft, Keerththana was a true bridge between disciplines. She actively facilitated alignment between product and engineering, making sure both vision and execution stayed in sync. Her meaningful feedback and perspective played a key role in shaping not just design outcomes, but also broader product and business decisions. On top of her professional skills, Keerththana is a positive, energetic teammate who lifts the entire team’s morale. Her enthusiasm is contagious, and her presence has a noticeable impact on team culture. Any company would be fortunate to have a designer of her caliber and character.
Jordan Jamieson
Mobile Engineering Lead
Keerththana is one of the best designers I’ve ever worked with. Add that to spark she brought to our company, SwitchGrocery, you cannot go wrong with hiring her. The founder – designer relationship is so important and Keerththana always made sure we discussed objective, goals, the emotion we wanted to evoke in our customers, and she was also brilliant at understanding how to work with me, and taking the time to understand our business and our customers. Her designs changed the game for our company and generated revenue which I 100% credit her for. We will miss her but I look forward to watching her progress personally and through her career!
Neha Charnalia
Co-founder / CFO, SwitchGrocery
Working with Keerththana as our Lead UX/UI Designer has been an incredible experience. She brought not only exceptional design talent, but also strong communication skills and an ability to collaborate seamlessly across product and engineering. From early wireframes and user flows through to polished, production-ready designs, Keerththana consistently delivered beautiful, thoughtful, and detailed work that elevated our product. She has a unique ability to translate broad product goals into intuitive user experiences, ensuring that every design decision was backed by both creativity and clarity. Beyond her craft, Keerththana was a true bridge between disciplines. She actively facilitated alignment between product and engineering, making sure both vision and execution stayed in sync. Her meaningful feedback and perspective played a key role in shaping not just design outcomes, but also broader product and business decisions. On top of her professional skills, Keerththana is a positive, energetic teammate who lifts the entire team’s morale. Her enthusiasm is contagious, and her presence has a noticeable impact on team culture. Any company would be fortunate to have a designer of her caliber and character.
Jordan Jamieson
Mobile Engineering Lead
Keerththana is one of the best designers I’ve ever worked with. Add that to spark she brought to our company, SwitchGrocery, you cannot go wrong with hiring her. The founder – designer relationship is so important and Keerththana always made sure we discussed objective, goals, the emotion we wanted to evoke in our customers, and she was also brilliant at understanding how to work with me, and taking the time to understand our business and our customers. Her designs changed the game for our company and generated revenue which I 100% credit her for. We will miss her but I look forward to watching her progress personally and through her career!
Neha Charnalia
Co-founder / CFO, SwitchGrocery
Working with Keerththana as our Lead UX/UI Designer has been an incredible experience. She brought not only exceptional design talent, but also strong communication skills and an ability to collaborate seamlessly across product and engineering. From early wireframes and user flows through to polished, production-ready designs, Keerththana consistently delivered beautiful, thoughtful, and detailed work that elevated our product. She has a unique ability to translate broad product goals into intuitive user experiences, ensuring that every design decision was backed by both creativity and clarity. Beyond her craft, Keerththana was a true bridge between disciplines. She actively facilitated alignment between product and engineering, making sure both vision and execution stayed in sync. Her meaningful feedback and perspective played a key role in shaping not just design outcomes, but also broader product and business decisions. On top of her professional skills, Keerththana is a positive, energetic teammate who lifts the entire team’s morale. Her enthusiasm is contagious, and her presence has a noticeable impact on team culture. Any company would be fortunate to have a designer of her caliber and character.
Jordan Jamieson
Mobile Engineering Lead
Keerththana is one of the best designers I’ve ever worked with. Add that to spark she brought to our company, SwitchGrocery, you cannot go wrong with hiring her. The founder – designer relationship is so important and Keerththana always made sure we discussed objective, goals, the emotion we wanted to evoke in our customers, and she was also brilliant at understanding how to work with me, and taking the time to understand our business and our customers. Her designs changed the game for our company and generated revenue which I 100% credit her for. We will miss her but I look forward to watching her progress personally and through her career!
Neha Charnalia
Co-founder / CFO, SwitchGrocery
Keerththana is one of the best designers I’ve ever worked with. Add that to spark she brought to our company, SwitchGrocery, you cannot go wrong with hiring her. The founder – designer relationship is so important and Keerththana always made sure we discussed objective, goals, the emotion we wanted to evoke in our customers, and she was also brilliant at understanding how to work with me, and taking the time to understand our business and our customers. Her designs changed the game for our company and generated revenue which I 100% credit her for. We will miss her but I look forward to watching her progress personally and through her career!
Neha Charnalia
Co-founder / CFO, SwitchGrocery
4/5
"Keerththana provided graphic design and motion graphics support for Orange Gate's agile video productions. Her delightful energy and collaborative talents were always appreciated. After a summer internship in our Toronto design studio, she continued to work part-time for Orange Gate while studying in the U.K. and while she completed her degree at Waterloo this spring. Congratulations and best wishes on launching your full-time career!"
Lee St. James
Managing Director, URF
5/5
"Intelligent tools that understand aesthetics and adapt to your creative direction."
Clara Fontaine
Marketing Agent
Keerththana is one of the best designers I’ve ever worked with. Add that to spark she brought to our company, SwitchGrocery, you cannot go wrong with hiring her. The founder – designer relationship is so important and Keerththana always made sure we discussed objective, goals, the emotion we wanted to evoke in our customers, and she was also brilliant at understanding how to work with me, and taking the time to understand our business and our customers. Her designs changed the game for our company and generated revenue which I 100% credit her for. We will miss her but I look forward to watching her progress personally and through her career!
Neha Charnalia
Co-founder / CFO, SwitchGrocery
4/5
"Keerththana provided graphic design and motion graphics support for Orange Gate's agile video productions. Her delightful energy and collaborative talents were always appreciated. After a summer internship in our Toronto design studio, she continued to work part-time for Orange Gate while studying in the U.K. and while she completed her degree at Waterloo this spring. Congratulations and best wishes on launching your full-time career!"
Lee St. James
Managing Director, URF
5/5
"Intelligent tools that understand aesthetics and adapt to your creative direction."
Clara Fontaine
Marketing Agent
Open to Lead and Senior Product Design roles.
Open to Lead and Senior Product Design roles.
How it works
A simple and efficient workflow to bring your vision to life. From the first call to final delivery, every step is designed for clarity and efficiency.
1
Book a Call
Let’s start with a conversation! We’ll discuss your goals, ideas, and how I can help bring them to life. This is where we align expectations and ensure a great fit
2
Project Brief
Once we’re on the same page, we’ll define the project scope, timeline, and deliverables. A structured brief ensures a smooth and efficient process
3
Develop
This is where the magic happens! I’ll craft thoughtful designs and refine them based on feedback, ensuring the final outcome meets your vision and goals
4
Deliver
The final product is polished and ready to go. Whether it’s a brand identity, UI/UX design, or a website, you’ll receive all the necessary files and guidance for a seamless handoff
5
Support
Enjoy one month of free support after project delivery. I’ll be available to answer questions, make minor adjustments, and ensure everything runs smoothly
FAQs
Answers to common questions to help you understand the process and how we can work together
Answers to common questions to help you understand the process and how we can work together
Answers to common questions to help you understand the process and how we can work together
I'm here to help you
What’s your typical project timeline?
The timeline depends on the project’s scope and complexity. Branding and UI/UX projects usually take 2–6 weeks, while website development can range from 1–4 weeks. I’ll provide a detailed timeline after the project brief. Right now I do offer website in a week for those interested!
Do you offer revisions?
What do you need from me to get started?
Can you work with my existing brand guidelines?
Do you provide post-project support?
What’s the best way to reach you?
I'm here to help you
What’s your typical project timeline?
The timeline depends on the project’s scope and complexity. Branding and UI/UX projects usually take 2–6 weeks, while website development can range from 1–4 weeks. I’ll provide a detailed timeline after the project brief. Right now I do offer website in a week for those interested!
Do you offer revisions?
What do you need from me to get started?
Can you work with my existing brand guidelines?
Do you provide post-project support?
What’s the best way to reach you?